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Our Story

Think sunshine. Think laughter. Think sippin’ on a deliciously zingy herbal brew while laughing in the sunshine. That’s what we’re about.

Born in the 70s – 1972, to be exact – we spend our days in sunny Santa Cruz coming up with tantalizing teas to give your days a little lift. We were one of the first American herbal tea companies, yep, we’re trailblazers. Go us! This means we know a thing or two about tea.

Our beautiful blends are made with the best ingredients we can find. And we don’t just mean they’re the best quality (they are, btw). We make sure we’re doing the best we can to make sure the planet is happy too. Because it’s the right thing to do.

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We’re on a mission

This is tea, but not as you know it. Take our hand, let us show you how good a cuppa can really be.

We’ve gone big on flavour. Our natural, expertly crafted teas are not your everyday cuppa. Our brews dare to be different. They go where no-one else is going and do what no one else is doing. We’ve taken this mentality right to the heart of our product - the flavour. By packing more tea into our teabags than other brands, we’ve created a taste sensation that’s more fun for your tongue.

Brewed to save the planet

Sustainability is at the core of everything Good Earth does with 100% biodegradable packs, Rainforest Alliance ingredients, and only natural ingredients.

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Breathe, sip, be bold, repeat

All journeys start with a single sip. Take a moment to centre yourself with a Good Earth brew. Now you’re ready to go and be bold. Be you. You got this.


Normal is boring. Anybody can be normal. You need to be bold to be different. (And that’s more fun anyway!) You’ll never taste normal in any of our teas. You’ll taste creativity, excitement, and positivity. Born to be bold – just like you.

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